poelog: Commentary, thoughts and opinions on the web, ebusiness and marketing -- a web log by Rob Poel
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Monday, December 30, 2002

Forbes.com: Angry Investors Seek To Liquidate Idealab - It's been a long time since I've heard anything about Idealab. Remember them from the Internet heyday? A few years ago founder Bill Gross was on the cover of every ebusiness publication being touted as a visionary. Idealab was the Internet "Incubator" behind eToys, FreePC, GoTo.com (now Overture) and a number of other (mostly) dot-com bombs. What a difference a couple of years make.

Thursday, December 19, 2002

Feed Fullmo - another annual Christmas interactive game from the folks at Fusionary Media.

Monday, December 16, 2002

ClickZ" AOL 8.0: All Database Rules Have Changed - The email marketing landscape is changing alot since I practiced it two years ago. At that time, the big debate was "opt-out" versus "opt-in." The sophistication of email applications and their fight against spam is changing all that - for the better, in my opinion.

Friday, December 13, 2002

Fast Company: Playing to Win - Interesting article on gaming goliath Entertainment Arts ... you know, "it's in the game EA Sports."

But EA is more than just a successful company in a glamorous industry. It is a model of successful management for companies in any industry. Lots of organizations struggle to turn ideas into blockbuster products. EA pulls it off by honing the way that it develops and markets games: by thinking of its products as emotional, cinematic experiences, not toys. By allowing its 12 studios the freedom to innovate while instilling the discipline to meet deadlines. And by not taking its success for granted.



Ok ... like everyone else lately ... I've been on a Google kick. Interesting article from Newseek: The World According to Google (via Scripting News).

Thursday, December 12, 2002

Who would have thought? I thought most "Poels" had Dutch ancestry. I just received a note from a Marcelo Poel, a member of the only Poel family in Argentina. Marcelo is an architect in Israel. He did a web search for Poel and found my site. Gotta love how the web connects people.



More revolutionary search tools from Google: Froogle - Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase. Marketingfix has a good discussion going between a few of its editors about the pros and cons of Google. Personally, I'll still be using eBay and Amazon as my primary online shopping sites. I wouldn't, however, count Google out in the niche they can fill by leveraging their search expertise in yet another useful way (via marketingfix).

Wednesday, December 11, 2002

More cool search tools from Google Labs: Google Viewer and Google WebQuotes.

Monday, December 09, 2002

strategy+business: The Customer Profitability Conundrum: When to Love 'Em or Leave 'Em - Put simply, it is sometimes necessary to identify and get rid of your worst customers -- preferably by encouraging such customers gently but firmly to migrate to your competitors.

So what does it take to get on company's list of "worst customer?" Gary Ahlquist, a senior vice president of Booz Allen Hamilton, based in Chicago, says: “In most industries bad customers are those who do three things: they order rarely, they pay slowly or not at all, and they make unreasonable demands. They want a product or service but they don’t want to pay for it. So they end up being tough to deal with or unprofitable.”