poelog: Commentary, thoughts and opinions on the web, ebusiness and marketing -- a web log by Rob Poel
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Monday, March 24, 2003

Not everyone in France is against the US and it's decision to go to war with Iraq. Olivier derides the French extreme leftists who want to "protect the right of the Iraqi people to be tortured and oppressed without foreign interference." Keep speaking out Olivier! I'm not pro-war (who is?), but I believe this war is necessary. I'm just getting sick and tired of all the Hollywood clueless and the political left who continue to demonstrate and wave Peace signs turning a blind eye to the fact that Sadam and Iraq have been violating international law for 12 years by refusing to disarm and, during that time, have murdered hundreds-of-thousands (!!) of innocent Iraqi civilians.Yeah, "peace" has worked allright.

Tuesday, March 18, 2003

Fast Company: How Google Grows...and Grows...and Grows - Read this at the doctor's office the other day ... great article about the culture at Google. I can tell ya ... if they had an office in West Michigan I'd be interested in working there. Google says that it gets 1,500 resumes a day from wanna-be Googlers. So, what makes Google tick? Here's the article highlights:

Rule Number One: The User Is in Charge
Rule Number Two: The World Is Your R&D Lab
Rule Number Three: Failures Are Good. Good Failures Are Better.
Rule Number Four: Great People Can Manage Themselves
Rule Number Five: If Users Come, So Will the Money

Rule number five is a risky one ... and it's the rule that caused thousands of other "dot-com" firms to go belly up. From the sounds of it, however, Google is making money. Now I just need to find out how to get my hands on some pre-ipo shares.

Thursday, March 13, 2003

A co-worker just forwarded me this: Go to Google and enter "french military victories" in the search field and then click the "I'm feeling lucky" button (the result).

Now look again at the URL of the resulting screen ... pretty clever (the footer disclaimer also gives it away as a joke).

Friday, March 07, 2003

Although every blogger and their brother is linking to it .. World of Ends - What the Internet Is and How to Stop Mistaking It for Something Else by Doc Searls and David Weinberger.

Just finished Seth Godin's Purple Cow. Great book. If you're at all involved in marketing I think it's a must read. It's also a must read for anyone that owns a business or is in executive management. And the cool thing ... I got the book for free paying only $5 to have it shipped in a cool milk carton (I feel sorry for the mailman). Now, if you want the book, you gotta buy it at Amazon for $19.95 or Barnes (who has it on sale for $15.96).

Thursday, March 06, 2003

OK ... I figured it out. I'll give this hint: factor of 9.

Like Eric Nolin I have NO IDEA how this works. There has to be an explanation for it. Email me if you know.

Wednesday, March 05, 2003

Big discussion at Metalfilter about the Dr. Pepper blog and the issue of the blog as an explicit, blatent marketing tool. Tristan (owner of TNL.Net blog) and I have been having a discussion about this via email. He's drawn up a declaration of bloggerdom to address the issue. In a way, it could be looked at as "blogetiquette" ... a terms and conditions of being a blogger. I think it's a good list although rather than his question of "do we need more?" than the 10 he listed, I think it could probably be simplified to three core tenents:

1) We have opinions (and our blogging is how we share them)
2) We give credit where credit is due (that's why we link to everything)
3) We fully disclose (and hence, we don't intentionally deceive)

strategy + business: The Better Half: The Artful Science of ROI Marketing - Advances in analytics, systems, processes, and organization design can converge to eliminate the waste from marketing. This LONG article outlines how to solve the oft-quoted problem with advertising/marketing: "I am certain that half the money I spend in advertising is wasted ... The trouble is, I do not know which half." Worth at least a skim if you're not up to reading the whole thing.

Monday, March 03, 2003

Marketing: Flogging on a Blog - Dr Pepper is trying to use the grass-roots power of Weblogs to promote its new drink (Raging Cow). I agree with Doc - it won't work.