poelog: Commentary, thoughts and opinions on the web, ebusiness and marketing -- a web log by Rob Poel
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Friday, February 28, 2003

Powered by audblog And here's my first audio post using audblog: ---Play it!---



More innovations from Blogger: audioBLOGGER - audioBLOGGER is a service that provides bloggers with the ability to post audio to their blogs from any phone. Pretty cool. There's a free trial post before you have to pay the $3 monthly fee. I'll try it shortly.

Tuesday, February 25, 2003

Pretty basic but still a good reminder:The 7 Deadly Sins of Online Selling

Monday, February 24, 2003

It's getting to be that time of year again. March Madness. Who's on the bubble?

Thursday, February 20, 2003

DaveNet: Comments on the Google-Blogger deal

Wednesday, February 19, 2003

My copy of Purple Cow arrived in the mail yesterday. Needless to say my wife and son were a little bit amused at receiving a milk carton in the mail with purple cow patches on it. I feel sorry for the mailman who had to lug that thing around.

Side note: When I first went to blog this entry I just typed in www.purplecow.com into my web browser. I imagine Seth Godin was a bit perturbed that somebody already owned the purplecow.com domain. This somebody, Peter Beckman, will probably get a fair amount of traffic from people like myself who accidentally arrive there looking for a site about a marketing book and instead finding a site that includes The Perfect Beer Glass page and a commentary titled My Sewer Backup (and yes, it includes photos).

Monday, February 17, 2003

Blogger's founder, Evan WIlliams: So yes, I sold the company ...



Pretty big news for us bloggers: Google Buys Pyra: Blogging Goes Big-Time (via MarketingFix).

Friday, February 14, 2003

Google Village and Smoogle.

About Google Village: Welcome to Google Village. This is part of a wider project exploring, analyzing, detailing and educating people on the issues to do with the new skills required to communicate now and in the next century. Literacy is no longer the key attribute to desire, work for and acquire in this world of electronic language (where people communicate across the internet). What we require now is Technacy. Google Village is a site operated by Dr Elwyn Jenkins. This site is the notepad of Dr Jenkins research and learning about Google. If you are listed in Google, you live in the Google Village. This site explores what is in the Google Village, the particular biases that are built into the system, and the issues to do with Googles editorializing, such as censorship, and legal issues.

Smoogle is a daily weblog of news, hints & tricks of information seeking. I believe Smoogle is maintend by the same Dr. Jenkins that is running Google Village.

Note the URLs ... I haven't come across very many .info sites yet.

Thursday, February 06, 2003

Been following the LeBron James saga? As an avid hoops fan I've definitely enjoyed following the story. Here's a great article on ESPN.com that doesn't point the blame at LeBron's mom, or the Ohio High School Association, or the media companies but rather at the Nikes and Addidas of the world: Who to blame? Try the sneaker industry



Now here's a company that understands public relations. I was just sent a note from Laura at Trylon Communications Trylon is a Madison Avenue PR firm serving Media and Technology companies. One of Trylon's clients is Business 2.0, a leading business magazine (I've been a regular subscriber since its inception). Laura's note was basicallly the forwarding of a press release about Business 2.0's Launching of the Second Annual Sweet Spot Awards (awarding the most innovative and successful marketers of the past year along). Preceeding the release was a brief, personalized note and a less-than-subtle suggestion that perhaps the awards deserved a mention on POELog. Now that's what I call grass-roots marketing! Although I've done this blog for almost two years now I would still guess that my readership is quite small. I mean let's face it, I'm no Doc or Dave. Still, that being the case, the readers I do have are probably a perfect audience for Trylon. Most of them probably have some interest in marketing and a good number of them I would describe as "influencers" ie. people whose opinions can sway others. Trylon recognizes that by connecting with a number of marketing bloggers they may be able to start a viral marketing scheme that can spread quite quickly. In my early years of marketing (ok, so that was only 8-10 years ago) another name for PR was non-paid media. It involved calling publishers and pitching our client's "story" to them in hopes that the content was aligned with what something the publisher thought their readers would enjoy. So, what do you think is more effective, a story about your company, product or service from the publisher (essentially a free endorsement) or a full-page (and often expensive) advertisement?! Anyway, Laura asked for a mention and I gave it to her, although she may be surprised to find that the "free press" is more of a pat-on-the-back for Trylon Communications utlization of blogs as PR / viral marketing vehicles than it is to Business 2.0 (I don't have any entries to submit but I will read the issue when it hits the newstands).

Wednesday, February 05, 2003

ClickZ: The topic of business blogs is being discussed again. Last week ClickZ author Kathleen Goodwin introduced things with Meet the B-Blog and today she followed it up with B-Blogs Cause a Stir. For those of us who blog her article provides little in the way of new content. It was written almost as a primer for marketing-types who had heard of blogs but had little idea what they were and how they could be possibly leveraged to support a brand or company.

Tuesday, February 04, 2003

I want it.



Business 2.0: Why Spy? - Technology that monitors employees' Web usage sounds like a smart way to keep them focused on work. Wrong. Let 'em surf. I totally agree. I've heard of a few companies that do this and it just irks me. Companies need to realize that the lines between work and personal lives are blurring. I'll be the first to admit: I've bought stocks from work, shopped while at work, read ESPN.com while at work, and yes, right now, I'm bloggin from work. I've also, however, had many-an-occasion where I've worked long past the "5 pm whistle," worked straight through lunch, or began work at 6am. Companies that spend time and energy monitoring employee web usage are wasting time and resources that should be spent in more productive ways. If an employee spends too much time surfing the web and not enough time doing their job, it should show at their next performance review.